# Privacy Policy ## Privacy Policy **Effective Date:** September 29, 2026 Steve Faulkner Ford ("we," "us," or "our") values your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website at www.stevefaulknerfordks.com, contact us, or do business with our dealership. ### Information We Collect We may collect the following categories of personal information: - **Identifiers:** name, postal address, email address, phone number, IP address, account login credentials - **Financial Information:** credit history, income, employment information (when you apply for financing) - **Commercial Information:** vehicle preferences, purchase and service history, trade-in details - **Internet/Electronic Activity:** browsing history on our site, search queries, pages viewed, cookies and tracking technologies - **Geolocation Data:** approximate location based on your IP address - **Inferences:** vehicle preferences, purchase likelihood, and service needs drawn from the above ### How We Collect Information We collect information when you: - Browse or search our website - Submit a form (financing application, contact form, service appointment, trade-in valuation, test drive request) - Create an account on our website - Call, email, or text us - Visit our dealership in person - Interact with our advertisements on third-party platforms We also receive information from third-party sources including credit bureaus, vehicle history report providers, vehicle manufacturers, and advertising partners. ### How We Use Your Information We use your personal information to: - Respond to your inquiries and fulfill your requests - Process financing and lease applications - Complete vehicle sales and service transactions - Send you information about vehicles, services, and promotions you may be interested in - Improve our website, inventory, and customer experience - Comply with legal obligations, including manufacturer reporting requirements - Detect and prevent fraud ### How We Share Your Information We may share your personal information with: - **Vehicle Manufacturers (Ford Motor Company):** sales and service data as required by our franchise agreement, which may include your name, contact information, and vehicle purchase/service details - **Lenders and Financial Institutions:** when you apply for financing, we forward your application and credit information to lenders in our network - **Service Providers:** companies that help us operate our website, process payments, deliver communications, and provide analytics - **Advertising Partners:** we use cookies and similar technologies to deliver targeted advertising; data shared with ad partners may be considered a "sale" under certain state privacy laws - **Legal and Compliance:** when required by law, court order, or government request We do not sell your personal information for monetary consideration. However, sharing data with advertising partners and vehicle manufacturers may constitute a "sale" or "share" under certain state privacy laws such as the California Consumer Privacy Act (CCPA). ### Cookies and Tracking Technologies Our website uses cookies, pixels, and similar technologies to: - Remember your preferences and provide a personalized experience - Analyze website traffic and usage patterns - Deliver and measure the effectiveness of advertising - Enable social media features You can manage your cookie preferences through the cookie consent banner on our website. We honor Global Privacy Control (GPC) signals — if your browser sends a GPC signal, we automatically opt you out of third-party tracking cookies and the sale/sharing of your information for targeted advertising. For more information about managing cookies across other websites, visit the [Digital Advertising Alliance's Consumer Choice Tool](https://optout.aboutads.info/). ### Your Privacy Rights Depending on your state of residence, you may have the right to: - **Access** the personal information we have collected about you - **Delete** your personal information - **Correct** inaccurate personal information - **Opt out** of the sale or sharing of your personal information - **Limit** the use of your sensitive personal information - **Non-discrimination** for exercising your privacy rights To exercise any of these rights, you may: - Visit our [Privacy Request](/privacy-request) page - Call us at [(620) 431-0100](tel:6204310100) - Send a letter to: Steve Faulkner Ford, 3501 South Santa Fe Avenue, Chanute, KS 66720 We will verify your identity before processing your request and will respond within the timeframe required by applicable law. We will not discriminate against you for exercising your privacy rights. ### Data Security We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. Financial information submitted through our website is encrypted using industry-standard SSL/TLS technology. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. ### Children's Privacy Our website is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe we have collected information from a child, please contact us so we can delete it. ### Changes to This Policy We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. ### Contact Us If you have questions about this Privacy Policy or our privacy practices, contact us at: **Steve Faulkner Ford**\ 3501 South Santa Fe Avenue\ Chanute, KS 66720\ Phone: [(620) 431-0100](tel:6204310100)\ Email: [privacy@stevefaulknerfordks.com](mailto:privacy@stevefaulknerfordks.com)